A NEXT-GENERATION MOBILE GAME ADVERTISING BASED ON BLOCKCHAIN
Mithril is the game industry’s first EOS Dapp. Mithril utilizes the EOS Blockchain to address the transaction fees and processing delays that are the problem with blockchain services. That allows anyone with a smartphone to earn cryptocurrency while playing a game without difficulty. Especially, Mithril is the representative EOS Dapp that is officially launched in 2018.
Gamer’s play data that passes the Mithril verification algorithm is encrypted and written to the blockchain in an immutable form. And All transactions, such as reward and payment within the platform, are executed transparently through blockchain smart contracts. MITHRIL Token(MTR), the cryptocurrency, is used as a means of exchanging value among participants of the Mithril platform.
The Mithril platform aims at a decentralized architecture. The gamer’s data is recorded only on the personal terminal and Decentralized Core (blockchain, IPFS), not on the Mithril server. That ensures that no one else knows the user’s data and that ownership and control of the data is entirely at the user’s discretion.
Mithril is an ad platform specialized for mobile games. Therefore, it is more competitive than general purpose advertising platform. For example, Facebook and Google offer only gamer targeting at the ‘people interested in games’ level. On the other hand, The Mithril platform provides highly sophisticated gamer targeting as shown in the figure below.
Total Token Supply
MTR received for 1 EOS
200,000,000 MTR / Total EOS donated
What kind of changes is Mithril bringing to the mobile game industry?
Game companies derive profit from the participation of many gamers. Game companies use this profit to advertise new games. In other words, the system was set up irrationally so that the beneficiaries of the profit generated by gamer participation are not the gamers, but advertising companies. Mithril creates advertising profits together with gamers, and shares this profit with gamers. Gamers use this profit to purchase in-game items or participate in the crowdfunding of new games. Eventually, a positive feedback loop is created where the advertising costs paid by game companies is invested back into the game ecosystem. Furthermore, Mithril provides economic compensation to the free users that make up 95% of the game ecosystem, creating a change that can turn such users into paying users.
What is MITHRIL PLAY?
MITHRIL PLAY is an app for gamers that measures and examines play data to provide compensation. MITHRIL PLAY users become more attractive in the game market as their game data accumulates, and this in turn increases their chances of receiving a special invitation from game companies. This is very similar to the business logic of online job seeking/offering platforms. The MITHRIL PLAY app is expected to be released in the 4th quarter of 2018 in Android app markets globally.
How are gamers and game companies directly connected?
MITHRIL PLAY is a tool to validate a gamer’s value. Through their game experiences recorded in Mithril, gamers can prove their worth as gamers. Based on shared gamer data, game companies can directly invite users of competing games or gamers that have the desired experience. Gamers then receive the chance to voluntarily select a new game with even better conditions.
What are the strengths of the MITHRIL AD-CONSOLE?
Currently, mobile game advertisement solutions hold a critical problem of over-price and ineffectiveness because there is no way for game companies to directly and effectively reach their target gamers. Mithril uses gamer data to provide game companies with accurate audience targeting tools. In particular, as a gamer’s play data is continuously updated, accurate targeting is possible and the effectiveness of advertisements can be greatly increased. Furthermore, as there is no middleman, the Mithril ecosystem creates an environment where any game company can easily reach gamers, resulting in a huge reduction in advertisment costs for game companies.
Who owns gamer data?
The Mithril platform aims to provide a decentralized architecture. As such, the game data of users are recorded in the device of individuals and the blockchain, and is not recorded in Mithril servers. No one other than the user can obtain the user’s data, and Mithril team guarantees that the rights to the data remain entirely with the user.
Where does the compensation for the gamers come from?
Mithril is creating a shared economy ecosystem with gamers. Gamers participate in the Mithril ecosystem by voluntarily sharing data. Mithril creates an advertising profit model by directly connecting game companies with gamers based on verified gamer data, and this profit is shared with the gamers who provide the data.
How are MTP and MTR different?
Mithril Points (MTP) is only used internally by the Mithril platform, and cannot be transferred or used in transactions between users. When Mithril Play users have their game play data verified, they receive MTP as compensation. After 90 days, MTP can be converted to Mithril Tokens (MTR). MTR can be moved outside of the platform and can be used in transactions between individuals.
Is there an exchange rate between MTP and MTR?
There is an exchange rate between MTP and MTR. The exchange rate varies depending on the MTR value, and it is planned on being shared publically through MITHRIL PLAY on a regular basis.
What is MTR used for?
Gamers can liquidate MTR in the future at exchanges or receive rewards (game cash, items) for participating in Mithril game crowdfunding. Game companies can purchase MTR to advertise their games to Mithril Play users. Furthermore, MTR can be used as the usage fee for game statistics services or as the fee for game item transactions.
What is the reason for choosing an EOS blockchain?
If users had to pay a fee whenever they upload an image or change their profile picture, no one would use that service. The Mithril platform uses an EOS blockchain to get rid of user transaction fees and handle transactions quickly. EOS is a smart contract platform for distributed app (DApp) services, and has announced that they have solved the blockchain service usability issues of transaction fees and delays. EOS has businesses with profit models take care of the transaction fees and the service users do not pay any fees. The Mithril team agrees with the direction of EOS. The issues of fees and transactions per second are very important. EOS uses blockchain consensus to use Delegated Proof of Stake (DPOS) that was introduced by Steem and Bitshare. They announced that the block creation period will be 1~3 seconds, and that it can handle millions of transactions per second.
When will tokens go on sale?
We are currently conducting a private sale. Precise token sale schedules will be announced via the following official Mithril channels.
Website : https://mithrilcoin.io
Facebook : https://www.facebook.com/mithrilteam
Twitter : https://twitter.com/mithril_team
How many tokens are being sold?
The total number of MTR being issued is 400,000,000. Of these, 200,000,000 (50%) will be sold at the token sale.
What cryptocurrency can be used in the token sale?
What is the price of MTR at the time of the token sale?
Most ICO projects fix their starting price. However, we are not fixing the starting price for MTR and we feel that is only fair to leave it in the hands of the donators. As such, the amount of MTR received for 1 EOS is not fixed, and can change depending on the amount of EOS collected.
(MTR received for 1 EOS = 200,000,000 MTR / Total EOS donated)
The white paper will be released soon.
Shorter will be released soon.